Marketing Warfare
Autor: Jack Trout si Al Ries | New York. McGraw-Hill. 1986. | Amazon: click aici
Positioning: The Battle for Your Mind
Autor: Jack Trout si Al Ries | New York. McGraw-Hill. 1981. | Amazon: click aici
- Great positioning > “America’s Most Convenient Bank” http://bit.ly/d17OBD
41 days ago - INTOUCH - un exemplu reusit de pozitionare. Vezi aici > http://bit.ly/cBxVBG si aici > http://bit.ly/bu1fmw
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